Task 6- The creative economy

What 'industries' make up the creative industries?

There are many sub-sectors under the term creative industries:

• Advertising
  
• Architecture
• Crafts
• Design (product, graphic, fashion)
• Film, TV, video, radio and photography
• IT, software and computer services
• Publishing
• Museums, galleries and libraries
• Music, performing and visual arts
• Animation and VFX
• Video games
• Heritage

How many people are employed in the UK?

There's an estimated 2,040,000 jobs in the UK's creative industries, developing new jobs faster than other sectors, with a total number of 3.2m jobs UK jobs in the wider creative economy, which counts creative occupations in other sectors. 

Number of jobs in each creative sector:

• Advertising and marketing: 195,000
• Architecture: 111,000
• Crafts: 9,000
• Design and designer fashion: 163,000
• Film, TV, video, radio and photography: 245,000
• IT, software and computer services: 733,000
• Publishing: 199,000
• Museums, galleries and libraries: 89,000
• Music, performing and visual arts: 296,000

In 2018, jobs in the creative industries grew by 1.6% compared to the UK-employment increase of 0.8%.

In 2016, the creative industries accounted for 284,400 businesses, just over one in eight of all UK businesses, which is around 11.8%. 

How much do the creative industries generate each year?

In 2016 (based on a report by the Arts Council England for the Centre for Economic and Business Research), the arts and culture industry was responsible for contributing £10.8bn in Gross Value Added (economic metric that measures a company's contribution to an economy/producer/sector/region). 

In 2018, the creative industries contributed more than £111bn to the UK economy, which was a 7.4% increase on the previous year compared to a 1.4% increase for the UK economy. This is greater than the automotive, aerospace, life sciences and oil and gas industries combined. The advertising and marketing sectors were the two key drivers of growth. 

What is the growth of the creative industries (comparatively)?

Growth in enterprises is typically measured in either turnover (sales) and headcount (number of individuals on a firm's payroll). 

In terms of turnover, the creative industries are growing five times faster than the UK economy due to the ever increasing amount of money they are contributing. They are the fastest growing sector in the UK economy.

The turnover growth in creative enterprises is likely attributed to:

• Focusing on brand and profile
• Building a larger client/customer base
• Developing products and/or services
• Collaborating/partnering with other business organisations
• Focusing on sales and marketing

In terms of headcount, jobs in the creative industries have grown at three times the UK average. From 2011 to 2017, the number of jobs increased by 28.6%. 

Websites used:

https://www.davidparrish.com/creative-industries-definitions/

https://www.thecreativeindustries.co.uk/facts-figures/uk-creative-overview-facts-and-figures-employment-figures

https://www.thecreativeindustries.co.uk/facts-figures/industries-arts-culture-arts-culture-facts-and-figures-the-economic-contribution-of-the-arts

https://www.investopedia.com/terms/g/gross-value-added.asp

https://www.gov.uk/government/news/uks-creative-industries-contributes-almost-13-million-to-the-uk-economy-every-hour

https://www.creativeindustriesfederation.com/statistics

https://www.creativeindustriesfederation.com/sites/default/files/2018-12/Creative%20Industries%20Federation%20-%20Growing%20the%20UK's%20Creative%20Industries.pdf