My logo designs
This was the first logo I designed. I directly tried to recreate one of my sketches, though struggled because I have very limited photoshop skills. I used vector images off of Google to create it, editing them slightly to fit the design I wanted. I used a light bulb as the main part of the logo to represent the new exciting ideas my theatre company will have to change the musical theatre industry. I also deliberately picked a looped font as it's reminiscent of the wires in a lightbulb. The screw shape at the end of the lightbulb matched rather similarly to a bee so thought I could incorporate it into my logo easily. I decided to have bees as a central part of my branding because of what they can represent, such as teamwork, hard work and community- all of which are important values for my company. I also incorporated a heart as the bee's wing to symbolise more important aspects of my company's mission such as inclusivity and friendliness.
I am fairly happy with how this logo turned out, especially considering it was my first time really using photoshop. I like the concept behind it, but the execution isn't the best. It's rough around the edges and you can see where the heart has been layered underneath the lightbulb. Furthermore, the outline around the bulb is too thick, making the text within seem too thin and small. It doesn't stand out, which isn't something you want when it comes to logos.
This is the second logo that I designed and was the one I struggled with most. I sketched the idea out first and it looked good on paper, but I found it difficult to translate it onto photoshop. I found a vector image for the hexagon and changed the colouring so it would resemble honeycomb, keeping the links with bees consistent. I then added the stereotypically red curtains to reference theatre. However, I couldn't find an image that fit the exact hexagonal shape I wanted, so I ended up having to draw them myself. There was a tool that made drawing the straight lines easier, but the curtain creases were very difficult to draw smoothly. They also are very unsymmetrical, which makes the logo look even messier. I had to draw the bee also since I couldn't find one in the style I wanted. The lines are far too thin and the main body is the same colour as the hexagon, so it blends in with the background. I selected the font because of it's soft and child-like, which makes my company seem friendly and approachable.
Overall, this is my least favourite logo out of all of them because it looks so amateur and messy, making it clearly evident I've barely used photoshop. The fact that I had to draw most parts of it really ruined the concept. Therefore, I will not be using this idea for my final logo.
This is the final logo that I made. I didn't have a solid sketch for this one so I could work with whatever I found. I wanted the bee to be the focal point, but needed to find a way to incorporate theatre into it. I managed to find sources of inspiration on Pinterest and cut out parts of the wings so they look like the comedy and tragedy theatre masks. I created the majority of it using the shape tool on photoshop, with only the body being a vector image. However, the design of it is fairly simplistic so I could probably manage to recreate it myself. I selected the specific font because it has both a roundness and sharpness to it that that makes my company seem fun, but also professional.
Overall, I am really pleased with how this logo turned out and it shows that keeping it simple can be much more effective. I feel like it looks more polished and professional compared to my other 2 logos but that could've been because I'd used photoshop a few times by the time I'd made this one.
