Intellectual property is relevant to my business, not only because of the name and logo, but because of the original musical productions Beehive Theatre will be creating. It means that the company will be recognised for and gain financial benefit from these shows.
As a type of intellectual property, copyright will certainly have relevance. I will need to ensure that people don't try to:
- Illegally stage any of Beehive's productions without permission
- Sell anything that is relating to these shows or the business' brand (e.g. name or logo)
- Copying any storylines or characters from Beehive shows
Copyright for any literary, dramatic, musical or artistic works generally lasts for the lifetime of the owner and 70 years after that.
Talent releases will likely be needed because I intend to record all the musicals Beehive produces and document the rehearsal process to post on the website and social media platforms. It is pretty much guaranteed that all cast members will give their permission since they are already going to be seen in the show live, but I may still fill them out as a precaution.
Public liability insurance is something my business would probably invest in, in the case that any injuries that may occur during a rehearsal or performance. There is a higher likelihood during rehearsals because of potential accidents that could happen whilst blocking scenes or learning choreography (e.g. tripping, falling, collisions with other team members).
Brexit could impact my company as it will limit the talent that I'm able to work with, including both cast and crew members. Though my company is initially going to be based in the local area, I would like to continue to expand the range of people I'm able to work with, enabling Beehive to explore and stage a larger variety of stories that are yet to be told. It would also pose as a challenge if I ever wanted to tour a show to other countries due to the lack of freedom of movement- I'd have to secure visas and work permits for every member of the team from every country we wanted to visit. Furthermore, it would likely be difficult if I wanted to hire/purchase equipment or products (e.g. props, sets, costumes) from other countries so I will always check first if the things I need are available in the UK.
The COVID-19 pandemic had a significant impact on the theatre industry and though many precautions have been lifted, there may be some measures I would need to put in place just to be safe, or in the case that things became worse again. For example, perhaps encouraging audience members to wear masks in case there are some people who'd feel more comfortable that way. I could also make sure to leave some space between seating for those who'd prefer to keep some distance. I could also request that audience members take a COVID test before coming to watch the show to ensure it doesn't spread amongst them. These same precautions could also be put in place during rehearsals and performances to ensure the safety of the cast and crew members.
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